With eyes glued to phone screens and earphones firmly plugged-in, people on a night out in London are sadly more vulnerable to thieves – especially when travelling alone.
How best to grab the public’s attention whilst asking them to avoid distractions was both the campaign brief and its innate challenge. Targeting the capital’s night time economy and tourists, the campaign encourages people to pay more attention to their surroundings, particularly in the borough of Westminster, where research shows robbery frequency levels are highest, especially in the evenings.
