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The Metropolitan Police: Anti-Knife Crime Campaign, Choose a different ending
Describe the brief from the client: The Metropolitan Police wanted to demonstrate the consequences of carrying knives. More and more young people were carrying knives in the mistaken belief that this...
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The Metropolitan Police: Choose a Different Ending
London teenagers were carrying knives in the mistaken belief that they offered protection. The Metropolitan Police wanted to communicate that the reverse was true. A series of films was created for...
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The Metropolitan Police: Introspection mirror
The insights: Most looters and riots were young teenagers who wore with hoody and mask. Shamefully these anti-behaviours were caused by their lack of the awareness of the consequence. After the riots,...
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The Metropolitan Police: Body worn video
Video of The Metropolitan Police: Body Worn Video
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The Metropolitan Police: Moped Theft 2.0
To encourage moped and scooter riders to take ownership of the security of their bikes, using the recommended three pieces of security (lock, chain and cover).Video of The Metropolitan Police: Moped...
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The Metropolitan Police: Look up. Look out.
With eyes glued to phone screens and earphones firmly plugged-in, people on a night out in London are sadly more vulnerable to thieves – especially when travelling alone. How best to grab the public’s...
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